How many goals or priorities should you set for your organization? Our experience has shown that 3 is an ideal number.
First of all, 3 is simple. Everyone can remember 3. It’s easy to talk about 3. It’s easy to remember, and we can recast it over and over again.
Setting priorities is an important part of Vision Casting. Vision Casting isn’t something a leader does once and forgets about it—it’s something you do multiple times every day.
Every day you should be talking about your mission. What are we doing and why are we doing it? Where are we going? What are we trying to accomplish? As leaders, we need to be reinforcing our values and then talking about our priorities. We need to help our people see the mission and vision. Our job, as leaders, is to inspire people.
“Mark, what if I have 4 or 5 priorities?”
Find a way to chunk it down to the 3 that are going to give you the biggest improvement. The Pareto Principle says that 80 percent of the return comes from 20 percent of the activity. Make sure you and your team are focused on the 20 percent that will give you the 80 percent of the return.
Don’t let your team (or yourself) chase shiny new objects. Stay focused on the 3 priorities that are going to give you the biggest return. Do that and your leadership—and the productivity of your team—will grow.