Today it is harder than ever to get your message heard and clear communication is a challenge.
Although there are many reasons, one of the most common is that your message is difficult to understand or too complicated for the main idea to be grasped by your audience. To help you simplify your message and be heard, I propose the following 5 steps for simplifying your message:
- Talk to people, not above them – It’s easy to get caught up in speech that doesn’t connect with your audience. In order to avoid this, it is important that you talk to people, using their language and relevant illustrations. Crafting your message with a particular audience in mind will ensure your message is heard and not missed by your target audience.
- Get to the point – All great communicators understand the importance of getting to the point quickly. This ensures your audience hears what you are trying to say, rather than getting lost trying to figure out your point. When you get straight to the point, you will keep the attention of your audience and share your message more effectively. Try summarizing your main points in the beginning with bullet points, then provide the detail and deeper explanation and finally summarize again at the end. Don’t forget to include your call to action!
- Say it over and over and over and over – In today’s hectic and noisy environment great communicators realize they must saturate the organization with the message they want them to receive. The Marketing Rule of 7 states that prospects must hear an advertising message at least seven times before they will take action (make a purchase). I believe the same stands true when we are leading teams. Focus on saturating your audience with your message over and over and over and over… Treat your message as an advertisement, and give it the repetition required for the audience to retain the information.
- Say it clearly – When speaking, it is extremely important the audience understands what you are saying. People are persuaded not by what we say but what they understand. Be clear with your message, to ensure it is not only heard but understood as well.
- Say less – In communication less is more. The fewer words you use, the more silence people have and the more time they can reflect and digest the information you have provided them. Saying less also allows you to be more open to taking questions and having dialogue around the topic of discussion. Allow your audience to absorb your message and implement the strategies you are discussing.
When you work on these 5 steps you will see your vision and your message begin to get caught by those who need to catch it.
Which of these techniques are you already using? Which do you think would most help you today?