How to Become a Leader in Video Email Marketing is a matter of developing a strategy, then implementing it.
Schellie Mendes, a sales person for Regus Office Solutions, has done just that. How often do you get an email text follow-up from a sales person? But how often do you get one on video?
It makes huge difference, according to Bob Kaplitz, partner in the Rise Performance Group, which conducts leadership programs to help companies bottom and top lines. The difference is: You bring your offering to life. And you set yourself apart from the competition in a big way. In short, you’re moving toward The Leadership Brand.
As you watch this video, put yourself in the shoes of a prospect or the person who ultimately will make the buying decision. You’ll see how Schellie’s personality helps communicate her eagerness to provide solutions for the company’s space needs.
Schellie demonstrates many leadership qualities:
- Other-directed to focus on others’ needs
- Connects through video, making an emotional connection
- Invests in her own development
- The Law of Solid Ground: She gets people to trust her not just through the video but by delivering on promises.
Schellie took the leadership approach in Dallas. It’s no surprise that her sales track record was so good that Regus promoted her to their biggest market in the country: New York City. Congratulations to Schellie.
Develop your leadership skills to become a leader in your field. Schedule a complimentary workshop with the Rise Performance Group team. Contact Bob Kaplitz at 214.766.4236.