Former Merck CEO Richard Clark said, “The fact is, culture eats strategy for lunch. You can have a good strategy in place, but if you don’t have the culture and the enabling systems that allow you to successfully implement that strategy, the culture of the organization will defeat the strategy.”

A strong culture is no longer optional. Like a strong brand, your culture should be authentic as well as unique and valuable to the people you would like to attract.

In this webinar, you will validate your purpose, values, and BHAG  (Big Hairy Audacious Goal) to develop specific actions to reinforce these elements and learn to create a manifesto that connects with the hearts and minds of all stakeholders.

‍