Most companies can survive with decent people, decent strategy and decent execution.

No company can survive without cash.  Cash is most likely the constraint controlling how fast your company can scale.

Consider how more cash could allow you to invest in more marketing, more new products, more great people and more acquisitions. The accounting trade has mystified and confused the most well-intentioned entrepreneurs and leaders. As a result, most of the focus is on the income statement. Yet, the best managers equally understand the balance sheet and the operational sources of cash hidden in its reporting.

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